Founded in 1998 in Pitangui, Minas Gerais, Souza Paiol was the first company in the world to sell straw cigarettes and today leads the Brazilian market. The raw material is 100% natural, with no added mixture, selected and inspected from sourcing to preparation.
Souza Paiol begins in 1998 in Pitangui from a local initiative led by José Haroldo Vasconcelos.
ARQ. 001SP
SP.002
PIONEER
The first little boxes
For those with no knack for rolling their own, straw cigarettes start arriving ready-made, in small boxes, at bars across town and the region. The world’s first straw cigarette trade begins there.
ARQ. 002SP
SP.003
MAR. 1999
Production at scale
Formalized as a microenterprise, Souza Paiol scales up production while remaining entirely handcrafted.
ARQ. 003SP
SP.004
TRAJECTORY
Recognized across Brazil
Souza Paiol straw cigarettes reach the whole country, and the brand becomes a national reference in its segment.
ARQ. MEMÓRIASP
SP.005
TODAY
Leader in Brazil
Leader in the Brazilian straw cigarette market, Souza Paiol expands its range with Artisanal Cachaça, keeping the same quality and tradition.
ARQ. ATUALSP
archive01 / 05
1998
Roots · Pitangui
Acompanybornrighthere.
Souza Paiol was created in 1998 in Pitangui, in Minas Gerais. The city, the work and the memory of rural life remain important references to its origin.
It began on a small scale, with the first boxes circulating in the city and surrounding region. The name joined the Souza family name to the paiol, a familiar feature of rural Minas Gerais. In March 1999, the activity was formalized as a microenterprise and entered a new stage.
José Haroldo Vasconcelos identifies a local opportunity and Souza Paiol begins in Pitangui.
02MAR. 1999
Production at scale
Formalized as a microenterprise, Souza Paiol scales up production while remaining entirely handcrafted.
03TODAY
Leader in Brazil
Leader in the Brazilian straw cigarette market, Souza Paiol expands its range with Artisanal Cachaça, keeping the same quality and tradition.
AUTHENTIC
Provenance · authenticity
Recognitionbeginswithorigin.
Authenticity is not a packaging effect: it begins with provenance, a documented process and the company’s official channels.
Historical materials supplied by Souza Paiol record six stages of the process. In this preview they work as a visual dossier; the full page concentrates verification guidance and reporting channels.
03 Archive of three seriesIf you drink, do not drive. Drink responsibly.
INFORMAÇÃO
Health · compliance
Clearinformation.Noshortcuts.
Tobacco products involve serious health risks and nicotine dependence. Responsible communication also means pointing to official sources and public support for people who want to quit smoking.
public sourcesBrazilian Ministry of Health · INCA · Anvisa
Smoking is a chronic disease associated with nicotine dependence and is a risk factor for cardiovascular and respiratory diseases and several types of cancer.
02
information
Official warnings
Communication about tobacco products must respect health warnings and the restrictions established by Brazilian law and Anvisa regulation.
03
cessation
Guidance channels
People who want to quit smoking can seek a primary care unit. Tobacco-dependence treatment is offered by Brazil’s public health system.
Public guidance
Brazil’s public health system offers treatment for people who want to quit smoking. Guidance can begin in primary care or through Disque Saúde.
Health Hotline
136
INFOSPHEALTH · COMPLIANCE
Editorial commitments for this communication
01
Responsible communication
Institutional information without risk-reduction claims or encouragement to consume.
02
Protection of minors
Content and language are not designed to attract children or adolescents.
03
Provenance
Authenticity and official channels are part of the site’s public guidance.
04
Public channels
The full page brings together official sources and public health guidance.
PITANGUI
Contact · Pitangui
Therightconversationstartsintherightplace.
Institutional matters, provenance, press, suppliers and the cachaça area follow different paths. The Home page organizes those subjects before the full contact form — using official information without turning contact into a bureaucratic block.
A new space to document presence, context and community.
This section connects the Home page to the Social Action archive. As soon as the team publishes the first record through Admin, the highlight automatically presents its story, place and verified data.
A pioneer · since 1998
1998
PIONEER
MAR. 1999
TRAJECTORY
TODAY
